Strategic Planning in Sales and Marketing notes – KNEC Diploma

This subject is examined in the following Diploma courses by KNEC:

The topics covered in the course content are as follows:

Topic 1: Introduction to sales and planning
Topic 2: Sales environment analysis
Topic 3: Quantifying and understanding prospects
Topic 4: Customer sales planning
Topic 5: Designing the sales force
Topic 6: Sales control
Topic 7: ICT strategic selling
Topic 8: Emerging trends and issues in strategic planning in sales

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