Marketing Planning and Control notes – KNEC Diploma

This subject is examined in the following Diploma courses by KNEC:

The topics covered in the course content are as follows:

Topic 1: Introduction to marketing planning
Topic 2: Strategic planning
Topic 3: Marketing strategic planning process
Topic 4: Marketing systems
Topic 5: Marketing objectives and strategies
Topic 6: Marketing planning theory
Topic 7: Market coverage and competitive strategies
Topic 8: Marketing budget
Topic 9: Marketing control
Topic 10: Emerging trends and Issues in marketing planning and control

0 Replies to “Marketing Planning and Control notes – KNEC Diploma”

  1. Please would like to get notes for Diploma in Sales and Marketing -Module III- Marketing planning & control Notes- KNEC Diploma as soon as possible

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