Marketing in Supply Chain Management for SMEs

Marketing in Supply Chain Management for SMEs

  • Definition of key terms used in Marketing
  • Demand and Supply forces in Marketing
  • Market Forecasting
  • Competition in the Marketplace
  • Product Life Cycle
  • Market Segmentation
  • Review Question




0 Replies to “Marketing in Supply Chain Management for SMEs”

  1. I am proud to be associated with the authorship of these notes. I have a track record of constructive and effective teaching that promotes a stimulating learning environment in procurement and supply chain management.

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