International Marketing notes – KNEC Diploma

This subject is examined in the following Diploma courses by KNEC:

The topics covered in the course content are as follows:

Topic 1: Introduction to international marketing
Topic 2: International marketing environment
Topic 3: Regional economic groupings
Topic 4: International marketing decisions
Topic 5: International marketing mix
Topic 6: Organization of International marketing
Topic 7: Emerging trends and issues in international marketing

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