Managers charged with putting a company on a growth trajectory can pursue its existing markets (customer sales) or enter new markets and can emphasize its existing products or develop new products.Using Ansoff’s classic product/market matrix, discuss the risks and rewards of the four growth alternatives

Ansoff’s Product – market growth vector He analyzed potential growth strategies based on the extent to which new products and or new markets are sought. 1. Market penetration Current products and current markets. It involves achieving wider adoption of an Read more

Ngura works as a research and development manager in a manufacturing firm. He joined the firm five years ago as a research assistant. The organization for which Ngura works has a policy whereby vacant positions are filled from within the organization. Management relies on the outcome of performance appraisals to identify employees for promotion. The appraisals are carried out annually. The appraisal exercise of the organization has not been dome objectively and superiors have been awarding grades arbitrarily. Many of the employees have been awarded high grades even when their performance does not deserve high grades. Early in the year, the position of the head of the research and development department fell vacant and employees were encouraged to apply for the job. Ngura felt capable of performing the job, applied and was invited for an interview. Consequently he was awarded the promotion and took up the post of head of research and development department. It has become apparent that Ngura is not very co-operative with staff in other departments. In his own department he over delegates to his subordinates because he is incapable of handling the tasks involved in the higher job. There have been occasions when assistants have not completed work to the satisfaction of management but when asked to explain, Ngura explains that employees know what is expected of them and they should therefore work, for they are paid for it.Required: Identify and explain the weaknesses in Ngura’s style of management and suggest measures that should be taken to address the weaknesses

Weaknesses in Ngura’s style of Management and ways to improve them. • Ngura is not very cooperative with staff in other departments: As a head of research and development, he must learn that for an organization to succeed, all departments Read more