Principles of Marketing notes- University notes


Subject content

Introduction to Marketing

Marketing Environment

Marketing Research

Consumer Behavior

Market Segmentation

Marketing Mix

  • Price Decisions
  • Product decisions
  • Placing Decisions
  • Promotion Decisions

Marketing Planning and Control



Baker, M. J. (1992) Marketing Strategy and Management, 2nd Edt, MacMillan Press, London.

Kibera, F.N. and Waruingi, B.C. (1998). Fundamentals of Marketing, An African Perspective, Kenya Literature Bureau, Nairobi.

Kotler, P.and Amstrong, 2002.Principles of Marketing. Pearson Education, Asia, 9th Edition. Kotler, P. (2000).

Marketing Management: Analysis, Planning and Control, Prentice Hall, New Delhi.

McCarthy, .J. (1981).Basic Marketing: A Managerial Approach, Richard D.Irwin, Homewood.

Leave a Reply

Your email address will not be published. Required fields are marked *