Principles of Marketing notes- University notes

PRINCIPLES OF MARKETING

Subject content

Introduction to Marketing

Marketing Environment

Marketing Research

Consumer Behavior

Market Segmentation

Marketing Mix

  • Price Decisions
  • Product decisions
  • Placing Decisions
  • Promotion Decisions

Marketing Planning and Control

 

RERERENCES

Baker, M. J. (1992) Marketing Strategy and Management, 2nd Edt, MacMillan Press, London.

Kibera, F.N. and Waruingi, B.C. (1998). Fundamentals of Marketing, An African Perspective, Kenya Literature Bureau, Nairobi.

Kotler, P.and Amstrong, 2002.Principles of Marketing. Pearson Education, Asia, 9th Edition. Kotler, P. (2000).

Marketing Management: Analysis, Planning and Control, Prentice Hall, New Delhi.

McCarthy, .J. (1981).Basic Marketing: A Managerial Approach, Richard D.Irwin, Homewood.

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