Marketing Research notes – KNEC Diploma

This subject is examined in the following Diploma courses by KNEC:

The topics covered in the course content are as follows:

Topic 1: Marketing research
Topic 2: Problem identification and formulation
Topic 3: Market research proposal
Topic 4: Market research design
Topic 5: Data collection
Topic 6: Data analysis, interpretation and conclusion
Topic 7: Report and presentation
Topic 8: Selected application of market research
Topic 9: Emerging trends and issues in market research

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