Global Marketing notes – University notes

GLOBAL MARKETING

Subject content

GLOBAL MARKET AND ITS PARTICIPANTS

  • Global marketing – an introduction
  • Global market place
  • Major participants in global markets

GLOBAL TRADE AND MONETARY SYSTEM

  • Global   trade:    trading framework and general agreement on tariffs and TRADE (GATT)
  • Global monetary system

GLOBAL MARKETING OPPORTUNITIES

  • Global   marketing opportunities in developed countries
  • Global marketing opportunities in least developed countries (lDC’s)

GLOBAL MARKETING STRATEGY

  • Global marketing information systems
  • Global marketing strategy and methods of entry

SINGLE ENTRY SYSTEM 0F BOOK KEEPING

  • Product positioning in foreign market
  • Product standardizing vs. adaptation brands, trademarks, warranties, service, packaging, labelling
  • Global product of service products

GLOBAL PRODUCT PROMOTION POLICY

  • Global product promotion policy
  • Global   advertising standardization vs. adaptation
  • Other forms of promotion
  • Global sales forces and their management

GLOBAL CHANNEL DECISIONS

  • Overseas marketing channel policy and physical distribution
  • Channel design and customer characteristics
  • Selection of intermediaries

GLOBAL PRODUCT PRICING POLICY AND ISSUES IN

  • Global marketing
  • Export pricing

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