GLOBAL MARKETING
Subject content
GLOBAL MARKET AND ITS PARTICIPANTS
- Global marketing – an introduction
- Global market place
- Major participants in global markets
GLOBAL TRADE AND MONETARY SYSTEM
- Global trade: trading framework and general agreement on tariffs and TRADE (GATT)
- Global monetary system
GLOBAL MARKETING OPPORTUNITIES
- Global marketing opportunities in developed countries
- Global marketing opportunities in least developed countries (lDC’s)
GLOBAL MARKETING STRATEGY
- Global marketing information systems
- Global marketing strategy and methods of entry
SINGLE ENTRY SYSTEM 0F BOOK KEEPING
- Product positioning in foreign market
- Product standardizing vs. adaptation brands, trademarks, warranties, service, packaging, labelling
- Global product of service products
GLOBAL PRODUCT PROMOTION POLICY
- Global product promotion policy
- Global advertising standardization vs. adaptation
- Other forms of promotion
- Global sales forces and their management
GLOBAL CHANNEL DECISIONS
- Overseas marketing channel policy and physical distribution
- Channel design and customer characteristics
- Selection of intermediaries
GLOBAL PRODUCT PRICING POLICY AND ISSUES IN
- Global marketing
- Export pricing