Business Planning
- Definition of Terms Used in Business Planning
- Preparing the Financial and Commercial Information
- Long-term Planning as the Basis for Financing
- Pitching and Negotiating With Financial Institutions
- Case Study
- Practice 1. Preparation of a Simple Business Plan
- Review Questions
Further Reading
Bennett, R. (1996). Corporate Strategy and Business Planning. London: M&E Pitman Publishing.
Financial Planning for Small and Medium-Sized Companies. (2016). CREDIT SUISSE (Switzerland) Ltd.
Hathway, D. (2013). Strategic planning: 5 essential considerations for SME owners. Hathway Management Consulting.
Kotler, P. (2003). Marketing Management (11th ed.). Prentice Hall.
Lee, B. (2012). Financial Guide for Small and Medium Enterprises. Raffles Place: CPA Australia Ltd.
