Business Plan notes – KNEC Diploma

Business Plan

Topics covered in this unit/subject are as follows:

Chapter 1: Introduction to business plan
Chapter 2: Business description
Chapter 3: Marketing plan
Chapter 4: Organization and management plan
Chapter 5: Operational/production plan
Chapter 6: Financial plan
Chapter 7: Presentation
Chapter 8: Emerging trends and issues in business planning

This module unit is intended to equip the trainee with knowledge, skills and attitudes to enable him/her prepare a business plan.
General Objectives
At the end of this module unit, the trainee should be able to:

  1. Prepare a background information necessary successful business start-up
  2. Scan the market environment of a business
  3. recognize the roles played by organisation and management plan in a business plan
  4. recognize the role of an operational plan in a business plan
  5. Prepare financial projections
  6. Prepare a workable business plan

Topic 1: Introduction to Business Planning

  • Meaning of a business plan
  • Purpose of a business plan
  • Features of a business plan
  • Guidelines for developing an effective business plan

Topic 2: Business Description     

  • Business name
  • Business location
  • Form of business ownership
  • Products/services
  • Justification of the opportunity
  • The industry
  • Business goals and objectives
  • Entry and growth strategy
  • SWOT analysis

Topic 3: Marketing Plan

  • Customer identification
  • Competitor analysis
  • Market share
  • Promotion
  • Pricing strategy
  • Sales target
  • Sales tactics
  • Distribution strategy
  • Customer service

Topic 4: Organization and Management Plan

  • Organization structure
  • Management team/business personnel
  • Recruitment, training and promotion
  • Remuneration and incentives
  • Legal/statutory requirements
  • Supporting services

Topic 5: Operational/ Production Plan           

  • Production facilities and capacity utilization
  • Production and operation strategy
  • Production process
  • Regulations affecting operations
  • Operational timetable/production schedule

Topic 6: Financial Plan      

  • Pre-operations cost
  • Working capital
  • Cash flow projections
  • Pro-forma income statements
  • Pro-forma balance sheets
  • Break even analysis
  • Profitability ratios
  • Proposed capitalization
  • Potential risks

Topic 7: Presentation

  • Business plan writing
  • Presentation of the business plan

Topic 8: Emerging Trends and Issues

  • Emerging trends and issues in business planning
  • Challenges posed by emerging trends and issues in business planning
  • Coping with challenges posed by emerging trends and issues in business planning

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